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Tuesday, January 29, 2008

internet marketing bootcamp

The Internet Marketing Bootcamp: Learn the Industry Trends

In recent years, the Internet has become a potent tool for selling products or services. It has also opened employment and income-generating opportunities to many Filipinos. So much so, Internet marketing has become the latest buzzword in the online sphere.

A series of seminars aims at sharing basic information on the creative and technical aspects of Internet Marketing. The “Internet Marketing Bootcamp” will run for six consecutive weeks from January 26 to March 1, 2008. Each session will be held from 8 a.m. to 12 noon at RCC Center, Shaw Boulevard, Pasig City.

Some of the country’s Internet Marketing luminaries from U.S. Auto Parts Philippines (USAP) will discuss the key concepts and strategies on this emerging field:
Michael Joseph Villar, USAP Affiliate Marketing Manager, will give a crash course on performance-based marketing, how companies and individuals can benefit from it, as well as the challenges confronting affiliate marketing.
• Email Marketing Manager Alvin Jimenez will present the email marketing campaigns and their relevance.
Rico Sta. Cruz, USAP Creative Director, will discuss the essential principles in Web design and how to apply them to the Web.
• Copy Editing Supervisor Jennelyn Tabora will talk about online copywriting and its crucial role in attracting and building readership.
• Search Engine Optimization (SEO) Project Managers Gabriel Libacao Jr. and Rhiza Sanchez will explain the basics of search engine marketing and how to convert visitors into sales and profits.
• Senior Web Analytics Specialist Maia Nuguid will discuss how Web analytics can help in assessing Internet marketing strategies.

Marc Hil Macalua, USAP Vice President for Marketing, will give the inspirational speech. Web Project Manager Elymar Apao will facilitate the Bootcamp sessions.

The Bootcamp is sponsored by the U.S. Auto Parts Network, the premier warehouse of auto replacement and performance part brands in the United States. One of the leading players in the Internet retailing industry, U.S. Auto Parts ranks among the top 100 online retailers in the United States in 2007.

The Bootcamp is open for all professional bloggers, Internet marketing enthusiasts, or anyone who has a background in Internet marketing. Interested persons may send their updated resum├ęs at elymar@usautoparts.net or glibacao@mbsautomotive.com. Qualified applicants will be informed via a confirmation email.

Participants are encouraged to bring their resumes as a Job Fair will closely follow each seminar.

For further details, please visit the US Auto Parts Internet Marketing Bootcamp, US Auto Parts Official Website and US Auto Parts Job Listing.

Contact Persons:
Elymar Apao and Gabriel Libacao Jr.

Monday, January 21, 2008

the past week that was

Obviously this blog isn't being true to its description; maybe I should put semi-weekly (or monthly?) instead of semi-daily. As much as I wanted to sit down and blog about things, I just couldn't find the time and energy. The past week has been a flurry of events (not counting work), so I'm just posting a few pictures I took to remember.


There was the Boracay trip, thanks to my uncle and aunt who came home to the country after 23 long years, along with their son who has never set foot here before. The vacation was on a very short notice, and I was glad to be able to sneak away some time off from work.

There's food. The boyfriend and I recently discovered Sushi-ya. Cheap bento sets for two! :)


Then there was the cousins' dinner at Pho Hoa. I loved Pho Hoa ever since my mom has found the joys of free wi-fi in Galleria, and she had no other place to stay but there. She surfs, I eat.


So yes, the lack of posts is mostly because of food. I just got hungry again for posting these pictures.

Thursday, January 03, 2008

welcoming the new year

For Media Noche, I cooked chili crabs and pork pochero. It was my first attempt at making both dishes and I was glad it turned out the way it was supposed to. :)
Chili Crabs Pork Pochero

It was fun playing around the kitchen, knowing that everyone's dinner depends on your hands. *insert proud smile here*

To cap this off, I've decided to make a list of self-reminders (I refuse to call them resolutions):
  • Get enough sleep.
  • Cook, cook, cook. Experiment more in the kitchen.
  • Read at least 20 books, watch at least 50 movies.
  • Travel more. (farthest I've gone to for the past two years: Baguio. Zzz.)
  • Spend more time with people, instead of wasting away hours in front of the computer.
  • Avoid impulsive shopping.
  • Start a new hobby, and actually do it. Last year I bought a couple of toy cameras, and now, they're still sitting in my room gathering dust.
  • SAVE UP. I did not open a bank account for nothing.